More stats from Facebook. See the last post for interest trends in Canadian cities, and the post that caught my interest.
Here are some basic demographics - age group and country. It’s pretty basic information, but there are a couple of interesting things here when we compare the US, Canada and the UK.
Facebook Age Spread for USA, Canada and UK
I would assume the 18-24 year old US spike is indicative of Facebook’s origins in American college and university life. While 18-24 year olds in Canada and the UK still show the greatest number of users, I’d suspect this is due more to web and trend literacy than anything else.
Canada shows more users in the 30-39 group than the 25-29 group. I admit that the 30-39 group spans 10 years rather than 5, but the US and UK both show decreases from one category to the next. I’d say that Facebook is seen as a significantly different tool in Canada than it is in the US.
From 30-64, there are more Facebookers in Canada than the US and UK, even though the population of Canada is significantly lower than the US or UK. I wonder if population density has anything to do with Facebook’s popularity in Canada in this group. Could Facebook be popular for relationship management in countries with low population density and high population mobility?
Any other insights or comments?
Tomorrow, education trends.
December 5th, 2007 at 8:37 pm
Wow, that is a really huge spike between 18 and 24, but I guess it does make sense.
December 6th, 2007 at 9:46 am
It’s disproportionate to the rest of the curve, but it’s not surprising. What worries me about this spike is how everything geared around Facebook, including marketers and Facebook’s own decision makers, will focus solely on this group. The rest of the world will get left behind, and make Facebook less relevant to the long tail.