As a follow-up to Buzz Canuck’s interesting Interests by Canadian City (Through the Lense of Facebook), I’ve done my own matrix of interests on Facebook using the ad building tool (you can target your ad by demographic). I used basic keywords that people use in their own profiles, and used Sean’s list of interests, plus a few random interests. I chose the 18-to-any age group, and no other criteria other than city network and interest keyword.
Read yesterday’s post and discussion here.
My results differ from his, due, I suspect, to different data-gathering techniques. Still, it paints an interesting portrait of Canadian’s interests.
We don’t like snow, but Montrealers and Vancouverites like snow better than woodworking.
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