So far, I’ve seen two instances of friends becoming fans of companies with a Facebook Page, and both times I’ve checked out the page because I know the friend is into really interesting things. And I discovered a really neat blog - PSFK - Ideas, Trends and Inspiration.
I know I’ve questioned the value of Facebook’s new ad program, but I’m seeing a couple of things: first, the note in my news feed is not overwhelming - it looks like any other piece of news from a friend, and this is well done. Facebook has notorious ad-blindness, but the news feeds get read. Second, the companies I’ve seen so far are small companies, not the big multinationals. And who doesn’t like to support the underdog?
We’ll see how this works out; I’m spending the next couple of weeks developing pages for three or four companies, and I’ll be talking about the process and seeing how it comes together.
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