Of all the things that Facebook will be announcing today, I’m most interested in the social retailing feature. David Wilson at the Social Media Optimization blog summarizes:
Facebookâs social retailing plans will allow data about Facebooker users to share their online transactions and product reviews/opinions to be shared within their social network. Marketers will also be able to plug in to the program, enabling consumer interactions such as purchases to become part of the social network.
The people looking for recommendations, and the influence of those recommendations, is huge (click here to see Deloitte’s numbers), and the ability to bring the company/marketer into these conversations is exciting, but a little dangerous. I hope this doesn’t turn into a spamfest.
The elephant has entered the room. Can’t wait to see how this one plays out.
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