My current employer, Officejobs.com, is a strong supporter of the Calgary Drop-In and Rehab Centre, a local homeless shelter. Every year, we run a clothing drive, and this year, I will be creating a Facebook group to reach out to the community for help. I expect moderate success - I’d love to see 50 members in the first two weeks of the campaign, and lots of donations, of course. The second part of this is, of course, to raise the profile and awareness of Officejobs.com.
(Shameless promotion: I have a Facebook group of my own, “Calgary Cares About Its Homeless“, started as a personal thing. Please join and promote.)
Is it easier to rally people around a cause if there is no corporate name attached to it?
Should companies adopt a cause so they can use Facebook in this manner?
How can your company use the reach of Facebook to rally people around a cause?
Is it cynical or against unspoken Facebook etiquitte to use Facebook in this manner?
Discuss.
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