Um, no…
Give me a reason to click into your blog/video/article/whatever. If I think I am going to be bombarded by “markety-speak”, forget about it. Give me content - information, opinion, entertainment. Don’t give me the same old stuff you publish in those glossy brochures; I don’t care. If I do care, I will seek it out when I am ready, not before.
Engage me. Talk to me like you are a human and I am a human. What are you offering that I *have* to share with my friends (corporate spam I will send to my enemies)? You won’t start a conversation with me if you are screaming “LIMITED TIME OFFER”. If you teach me something new every week, I will tune in every week. And when I am ready for your company, you are front-of-mind.
If I want to be talked at, I’ll watch TV.